Venture capital investors are digging cold plunges and celery juice

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Cold plunges, collagen, celery juice, raw veganism, biohacking…the global consumer wellness market is currently at $1.8 TRILLION and growing 5-10% per year.

I love the biohacking/alternative/fitness industry.

Millenials and Gen Z are definitely the ultimate consumers of anything self care.

So for this week’s industry analysis I decided to take a look at the health and fitness industry, with a focus on alternative wellness trends & companies.

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Let’s start with some fun facts via Exploding Topics:

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🟣 "Oura Ring" search volume has grown 1,550% over the past 5 years.

🟣 "Biohacking" searhes have increased by 515% in 10 years.

🟣 Searches for "forest bathing" have risen 788% over 10 years.

🟣 Search volume for the word "vegan" has increased 84% over the past 10 years.

🟣 Searches for "Strava" have increased over the last 10 years.

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🌊 12 Health-Focused Startups Making Waves

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1. Meditopia

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Expert meditation coaching and content.

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⤷Funding: $18.3M (Series A)

⤷Founders: Fatih Mustafa Çelebi

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‍2. Eight Sleep

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Manufactures and sells temperature-controlling mattresses and systems.

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⤷Funding: $162.1M (Series C)

⤷Founders: Matteo Franceschetti, Massimo Andreasi Bassi, Andrea Ballarini, Alexandra Zatarain

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‍3. FitXR

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A virtual reality fitness platform.

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⤷Funding: $27.8M

⤷Founders: Sam Cole, Sameer Baroova, Chris Cole

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4. Asana Rebel

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Yoga & fitness company.

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⤷Funding: $24.8M (Series B)

⤷Founders: Robin Pratap, Pascal Klein

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5. Nurecover  

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Develops portable ice baths for cold water therapy.

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⤷Funding: Bootstrapped

⤷Founders: Aman Bashir

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‍6. Simple Habit  

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Library of diverse content on mindfulness.

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⤷Funding: $10.1M (Series A)

⤷Founders: Yunha Kim

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‍7. Fastic

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Focuses on unlocking the benefits of intermittent fasting.

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⤷Funding: $5M (Seed)

⤷Founders: Sebastian Wettcke, Phillip Wayman

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‍8. Ultrahuman

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Offering smart wearable devices to monitor sleep, movement & recovery.

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⤷Funding: $25.1M

⤷Founders: Mohit Kumar, Vatsal Singhal

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9. wholier  

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A plant-based wellness brand offering vegan nutritional supplements.

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⤷Funding: Undisclosed

⤷Founders: Lisa Gonzalez-Turner

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‍10. Seed Probiotics

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A supplement company that offers a range of high-quality probiotics.

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⤷Funding: $40M (Series A)

⤷Founders: Ara Katz, Raja Dhir

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‍11. Gem  

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Bite-sized vitamin chews.

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⤷Funding: $10.5M (Seed)

⤷Founder: Sara Cullen

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‍12. Spacegoods

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Alll-in-one mushroom-based drinks & supplements.

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⤷Funding: $3.8M

⤷Founder: Matthew Kelly

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‍✍ Top VCs in the Space

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→Fitt Capital

‍→25madison

→7wireVentures

‍→Arkitekt Ventures

→Awesome People Ventures

‍→Courtside Ventures

‍→Integrated VC

→IRIS Ventures

‍→Palo Santo

→PsyMed Ventures

→Prolog Ventures

→Vibrant VC

→Route 66 Ventures

→Rebud

→PsyMed Ventures

‍→Obvious Ventures