GTMfund is an early-stage venture capital firm specializing in investments in B2B SaaS companies. Founded in 2020 by Max Altschuler and Scott Barker, the firm leverages a network of over 350 go-to-market (GTM) leaders from prominent companies such as DocuSign, Salesforce, LinkedIn, Snowflake, Okta, and Zoom. This network provides portfolio companies with access to experienced professionals who offer guidance on scaling and revenue generation strategies.
GTMfund targets early-stage B2B SaaS startups, primarily at the pre-seed and seed stages, with occasional investments in Series A rounds. The firm focuses on companies that demonstrate strong potential for growth and scalability in the enterprise software sector.
In February 2025, GTMfund announced the close of its second fund, raising $54 million and surpassing its initial $50 million target. This fund aims to invest in approximately 40 startups, with individual investments ranging from $500,000 to $1.5 million. The limited partners for this fund include over 300 operator LPs and institutional investors such as Inovia Capital, HarbourVest Partners, Bain Capital Ventures, Foundation Capital, Franklin Park, and Nexus Bay Capital.
Investment Strategy
GTMfund employs an operator-led investment approach, leveraging its extensive network of GTM professionals to provide portfolio companies with strategic support in areas like sales, marketing, and customer success. The firm emphasizes the importance of go-to-market strategies as a critical factor in a startup's success, offering hands-on assistance to help founders navigate GTM challenges effectively.
Notable Investments
GTMfund's portfolio includes over 120 companies, with notable investments in:
Notable Exits
As of February 2025, GTMfund has recorded several exits, including:
