Tactile is a venture capital firm established by Brian O'Malley, a former managing partner at Forerunner Ventures. The firm focuses on investing in early-stage consumer startups, aiming to capitalize on opportunities within the consumer sector at a time when many investors are shifting their attention towards AI and enterprise software.
Tactile targets early-stage investments in the consumer sector, particularly in consumer internet companies. This focus comes despite a general decline in venture capital interest in consumer startups, with such companies receiving just 6% of venture dollars from the top 100 most active venture firms last year, down from a third in 2016.
Tactile is in the process of raising approximately $100 million for its inaugural fund. This fund is intended to support early-stage consumer startups, providing them with the necessary capital to grow and succeed in a competitive market.
Leadership
Brian O'Malley: Founder and Managing Partner. Prior to establishing Tactile, O'Malley served as a managing partner at Forerunner Ventures from 2018 until late 2024. He has also been a partner at Accel and Battery Ventures. His notable past investments include Away Travel, Dollar Shave Club, HotelTonight, and InstaEdu.
Investment Strategy
Tactile aims to take advantage of the less competitive deal environment in the consumer market. By focusing on early-stage consumer startups, the firm seeks to identify and invest in companies with the potential to become significant players in the consumer sector.
Currently, specific contact details for Tactile are not publicly available.